Connect them to their email marketing system to send personalized email campaigns with recommendations aligned with the audience's engagement history. segment. Marketers can continually feed their CDPs with first- and second-hand data to better understand a consumer's performance and brand loyalty over time.
Interest scoring and brand awareness Job Function Email List metrics, like online searches and shares of a brand, can help them gauge their success. CDPs earn their reputation as indispensable tools Today, it's more important than ever to have a -degree view of customers.
Advance marketing campaigns and gain both sales and loyalty. Online behavioral data from a provider like ShareThis can be seamlessly integrated to get this more complete picture. Customer data platforms (CDPs) give marketers the ability to integrate large volumes of user data from multiple sources into a centralized database that serves as a single source of truth about customers.